Many photographers walk a fine line between commercial work and artistic fulfilment. Society has a way of condemning those in the creative fields that “sell out” when working in advertising or with a recognised brand, but little do they know that often a bigger brand, means a bigger budget and depending on the client, this can mean that the photographer can think and create on a much larger scale and see the results enjoyed by a larger population.

One such photographer who has managed to blur the lines between honouring his artistic vision and creating some truly unique pieces of work for well-respected brands is Paco Peregrin from Almeria, Spain. Having studied a BA of Fine Arts at Seville University in Spain, Peregrin’s photographic career began after dabbling in the theatre, painting, design and communication disciplines.

Peregrin began creating his own style of photography, melding all of these creative experiences together with a keen commercial eye. Following the latest fashion trends with a penchant for acidic colour and transformative make-up, Peregrin’s style is conceptual to say the least. Each image is thought of with both a photographer and art directors’ eye, providing startling results that pop from the page, screen & billboard.

His client list is diverse and at times surprising, showcasing his desire to work across many products, services and styles; Nike, Diesel, Adidas, Lee, Gant, Mazda, Toyota, Levi’s, Carlsberg and Cosmopolitan TV, Peregrin has also shot for magazines like Glamour, Zink, Rolling Stone, Vision, Vanity Fair, Neo2 and recently won a Gold Lux award in the fashion and beauty category in 2008. He exhibits his work regularly and has become a recognised personality of the Spanish Community.

As if this variety of work wasn’t enough to satisfy his hunger of creative expression, he also regularly holds Fashion Photography workshops in Spain for up and coming students, proving a strong business head can co-exist with creative expression! – Kate Vandermeer