The purchase of photo art online is currently on the rise. The image is everywhere: from influencers documenting their fashion choices to commercial advertisements, there are images everywhere we look. However, don't be fooled by the saturation of the field.
Art photography is a rising star in the exclusive world of art collection.
Far from your average smartphone photo, museum-worthy pieces by master photographers are smart choices for investors and art lovers alike.
Photographs such as "Rhien II" by Andreas Gursky have sold millions. The investment value of these masterpieces is part of the growing change in the art world.
Today, photography is finally placed in the same domain as the secular arts of painting and sculpture. The relative affordability of fine art photography compared to these other mediums makes it a good starting point for a budding art collector.
A curated collection of fine art photographs will enhance your space with color, luxury and personality. Choosing to buy the work of a real artist, rather than mass-marketed prints, means you are directly supporting the artist's journey.
Limited editions guarantee that your purchase will be one of the few masterpieces produced by the artist. These exclusive editions will bring individuality and rare beauty to your home while having real value.
Let's start with our 10 reasons why you should start your fine art photography collection today. Because, after all, it's never too late to discover a new passion!
1. ONLINE ART PHOTO PURCHASE: PHOTOGRAPHY IS ON THE RISE IN THE ART WORLD
Compared to paintings or sculptures, photography is more affordable… for now. With the growing popularity of the medium, some photographs are already selling for very high prices and this will only increase.
The good news is that there are still prizes for every collector. Photographs can range from $ 150 to $ 6.5 million (the world record amount paid for "Phantom" by Peter Lik). However, if you are looking to buy the work of a well-known photographer, expect higher prices.
From there, it's up to you, your budget, and your investing style. Do you want to buy a blockbuster photograph set to keep up with the price increase over the first copy sold? Or would you rather grab one of the first limited edition copies for less and wait and see how it gains popularity?
2. YOUR COLLECTION OF ART PHOTOGRAPHS WILL BE COMPLETELY ORIGINAL
No one likes to be an imitator. When you buy art from a chain store, you know that thousands of others have the same city scene, the same botanical print, or the same copy of a famous painting hanging in their home. It is true that finding the art you love will take more time and money than finding something at IKEA. But isn't that part of the fun?
Going through this process can teach you about art, interior design, color theory, investment techniques, and your own personality.
When you look at your chosen piece on your wall, it will truly speak of your individuality, rather than just being part of the background Metallic Kit.
3. ONLINE ART PHOTO PURCHASE: YOU WILL SUPPORT REAL ARTISTS, NOT FACTORY ART
Original art is made by individual artists.
Art photographers spend every day creating works that reveal their artistic vision. Each photograph is both amazing to look at and has an original story behind it. Can the same be said of an image that has been reprinted a million times because it occupies a certain niche in an interior design store?
When you invest in the work of a true fine art photographer, you are investing in the pursuit of their career. If you like their job, help them do more.
4. ONLINE PHOTO ART PURCHASE: GO FOR THE RARE WITH A LIMITED EDITION
Limited edition photography makes it possible to own a valuable work of art. These editions are accompanied by a certificate of authenticity and the artist's signature, in order to guarantee their value over time.
Many potential art buyers find it difficult to understand the difference between a limited edition and an open edition. Photographs can be simply reprinted, right?
Why are limited editions so much more expensive? Let's use a book analogy to clarify this.
Imagine buying one of the first copies of Shakespeare's Collected Plays, known as “First Folio”. In 1623 you might have paid 15 shillings (134 pounds taking into account current inflation). Today that same book is worth millions of pounds. A copy of "First Folio" was sold for 5.2 million at the Sotheby's auction house in 2006.
Yes, Shakespeare's "plays" have been reprinted millions of times. Almost everyone who went to high school in the UK or America has read at least part of the collection. However, the publisher will never be able to make another first edition. The handful of those rare books that exist will only increase in value over time.
Fine art photographers limit the number of copies they make of a particular piece for exactly this reason. They want the value of their work to remain in this exceptional world of scarcity.
Once an edition is sold out, according to the art photographer's code, it will never be reprinted. That's why it's important to grab that awesome, limited-edition image that you are viewing before someone else does!
5. ONLINE ART PHOTO PURCHASE: ART PHOTOGRAPHY ADDS LUXURY TO YOUR SPACE
If you flip through the pages of any upscale home decor magazine, you'll notice that the bedrooms are filled with gorgeous artwork. Far from the ordinary of the mass market, these images lend a worldly sophistication to any room.
Interior designers know that designing a room around original works of art, harmonizing colors and styles, will anchor the space. A well-organized collection can mean the difference between boring and shiny.
Additionally, fine art photography can be a talking point for your guests or clients. The stories behind the photography and the artist are infinitely more interesting than describing your shopping weekend at the mall.
6. ONLINE ART PHOTO PURCHASE: ART PHOTOGRAPHY IS TIMELESS
Mass photography can quickly seem outdated, in part because it is too saturated in the market. While fine art photography will evolve with your style and generate interest time and time again.
Part of the investment value of a work of art is that it can remain a part of your decor for years to come. Whenever you hang your photo in a new location or change the trends around it, it will always stand out as a stylish addition.
And the best part? Fine art photography retains its value over time. So, as long as you take good care of your investment, it will be truly timeless.
7. ONLINE ART PHOTO PURCHASE: YOU CAN TAKE YOUR TRIP HOME WITH YOU
Phenomenal photos of interesting places and portraits of the people who live there can let you get away from your everyday life.
Travel is a popular category of fine art photography because it can boost the memory of a beloved trip. Or it can serve as an ambitious life. You may never be able to reach the misty peak of this mountain in Sapa, Vietnam. Corn have an artistic photograph of the place can always transport you there.
One travel photographer art can travel to the ends of the earth and tell the stories of people and places we can only dream of.
In addition, landscape photographs create a sense of depth and space in any room. A large-scale photograph can make the eye look beyond the wall and into the lands beyond. Choosing a photograph with a processing technique that offers a 3D effect can go a step further in creating this illusion.
8. ONLINE ART PHOTO PURCHASE: USE ART TO CREATE A SPECIAL ATMOSPHERE IN YOUR SPACE
The mood of your decor will change with the subject of your photo. The image of a green forest can create a serene effect and decrease anxiety. An urban scene can add an industrial touch to an urban design project. An intriguing portrait can act as a “room keeper,” drawing people to hear the story behind the subject's eyes.
Pick a few pieces that you like first, then think about how they make you feel.
What kind of atmosphere will the photo create in your space? What spirit are you trying to evoke? Plugged? Zen? Worldly? Surprising? Luxurious?
Whether you are drawn to portraits, landscapes, urban or abstract images, a fine art photo will add texture and interest to your interior design. From there, the mood is yours to create!
9. ONLINE ART PHOTO PURCHASE: EXPERTS REVEAL THAT ART PHOTOGRAPHY IS VALUABLE
Don't take our word for it. Experts in the field of art collection have stated that the art photography is a form of rising investment.
The art market has been around for centuries, but there is always room for new artists and mediums to make a splash. Articles in Robb Report, The Guardian and Sotheby's highlight the growing trend for collectors to acquire contemporary photographs at the highest prices.
The starting price of a limited edition can depend on a lot of things. It takes into account the reputation of the photographer, collectors' demand for similar pieces, processing technique or materials used, subject matter and historical significance.
Do your research and invest in a budget that works for you. Pick an artwork you love and your photo will stand the test of time.
This brings us to our last reason:
10. ONLINE ART PHOTO PURCHASE: BUY IT BECAUSE YOU LOVE IT
Buy art that brings you personal joy.
Never buy an art photograph simply on the recommendation of gallery owners or art dealers. It is you who will live with it day in and day out, which means you are the most important expert!
Start by choosing a few pieces that you can't look away from. For some reason, they should trigger an emotion inside of you. Then research their value, including the artist and the standards they were produced with before making your final choice.
Without a personal connection to the work, it will only end up in a storage archive somewhere. And what could be sadder than a room in which an artist has put all his soul and that we never see?
Start a collection that you like. The rest will fall into place from there.
We hope you enjoyed our series on How and Why to Invest in art photography.
Eric CANTO Photographer: Concert photos, portraits, album covers.